WHAT IN THE WORLD IS SOCIAL MEDIA MARKETING
Any business that does not use social media marketing strategies these days is missing out on all the benefits that such strategies can bring your business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix. In 2013, more marketers looked to social media marketing with more value.
About 86% of them cited that social media is a significant part of their business, while 89% of them said that it benefits them by increasing their exposure to the market. Social media marketing can give several benefits, such as increased exposure, improved traffic, more loyal fans, increased leads, new business relationships, improved search engine ranking, increased sales, reduced marketing costs, and better marketplace insight.
The fact that Facebook already has more than 1.26 billion users, with 1.23 billion of them being active on the social networking site every month, is more than enough proof of how big social media has become. And this is expected to continue in the years to come. Now, why would you choose to 7 miss out all these benefits when you can start learning more about social media marketing right away?
GROWING YOUR BUSINESS VIA SOCIAL MEDIA
You can develop your business using social media. But it all starts with being active on the social networks that matter and never let the customers forget about you. One way to continue reminding them that you’re still around is to make some noise on your social pages. As a business owner, you should at least have a basic working knowledge of what social media marketing is all about. You should know how to connect with people, especially your target market, through social media, to create excellent content that moves people to act, and to create relationships.
Social media marketing is about communicating with your target audience, informing them about your business, and eventually getting them involved. It could produce customer feedback, leads, and the opportunity to give them excellent customer service. But you will not get the response that you are hoping for unless you share your information the right way. There are a few steps that you need to follow if you want to use social media to help your business grow.
DEVELOP A STRATEGIC PLAN
Social media marketing must be executed with a strategy that encompasses your goal and the measures of success. The best plan is to develop social media engagement. It should include how frequently you are
going to produce content, what the voice of the business will be, and what response you expect to get from the people. It is not about hard selling, but about forging relationships. Do not overdo your sales pitch. Instead, try to gain your audience’s trust.
STIR THE INTEREST OF YOUR POTENTIAL CUSTOMERS
Monitor and update your social media accounts regularly so as not to neglect the queries, comments and even complaints of your potential customers or existing ones. Timely responses are necessary to lower the chances of ruining customer relationships. It would be even better to attract your customers’ attention using visuals, such as beautiful or funny photos, which are often easy to share. Hone your timing in joining conversations. You can also look for the latest object of your customers’ affection by
searching for #hashtags, Facebook posts, or tweets.
BUILD A SOCIAL MEDIA COMMUNITY FOR GREAT
1Social media marketing can be used for the long haul. You can maximize its potentials if you get help from a social media community, such as Facebook, Twitter, or LinkedIn, who shares the same interests as you do. You can convince friends and their friends and colleagues to join that community, but as it grows, rules must be established.
BLOG, BLOG, BLOG
Blogging is a proven effective tool in social media marketing. Your blog serves as your home base with your Facebook, Twitter, and other social media sites serving as feeders that bring traffic to your blog. Every new blog brings new sales and traffic opportunities. The typical consumer behavior is to read about 10 blogs before making a buying decision.
ENGAGE THROUGH SOCIAL MEDIA
If you’re on social media, be prepared to interact with followers. This means starting conversations, responding to questions, and being friends with your customers online. Use it to forge relationships
. AVOID HARD SELLING
Do not abuse the social media sites as your avenue for selling. Instead, focus more on engaging your followers instead of bombarding them with calls to action do something for you, if you don’t want them to stop following you. Whatever social media outlet becomes popular over the years, one thing is for sure – social media marketing will always be useful to businesses and marketers.
Writing down your Business and Entrepreneur strategies /ventures is a great way to keep yourself accountable to your goals. It helps you stay honest with yourself about whether you’re sticking to a business plan, and allows you to keep track of what works for you and what doesn’t.
To get the most out of your journaling, here are a few things to keep in mind:
Try to record every day. Even if that means you journal about why you didn’t work out, stick to it!
Set a reminder to record for 5-10 minutes- before bed is a great time to do it!
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