Growing your business through Social Media Marketing

WHAT IN THE WORLD IS SOCIAL MEDIA MARKETING

Any business that does not use social media marketing strategies these days is missing out on all the benefits that such strategies can bring your business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix. In 2013, more marketers looked to social media marketing with more value.

About 86% of them cited that social media is a significant part of their business, while 89% of them said that it benefits them by increasing their exposure to the market. Social media marketing can give several benefits, such as increased exposure, improved traffic, more loyal fans, increased leads, new business relationships, improved search engine ranking, increased sales, reduced marketing costs, and better marketplace insight.

The fact that Facebook already has more than 1.26 billion users, with 1.23 billion of them being active on the social networking site every month, is more than enough proof of how big social media has become. And this is expected to continue in the years to come. Now, why would you choose to 7 miss out all these benefits when you can start learning more about social media marketing right away?

GROWING YOUR BUSINESS VIA SOCIAL MEDIA

You can develop your business using social media. But it all starts with being active on the social networks that matter and never let the customers forget about you. One way to continue reminding them that you’re still around is to make some noise on your social pages. As a business owner, you should at least have a basic working knowledge of what social media marketing is all about. You should know how to connect with people, especially your target market, through social media, to create excellent content that moves people to act, and to create relationships.

Social media marketing is about communicating with your target audience, informing them about your business, and eventually getting them involved. It could produce customer feedback, leads, and the opportunity to give them excellent customer service. But you will not get the response that you are hoping for unless you share your information the right way. There are a few steps that you need to follow if you want to use social media to help your business grow.

DEVELOP A STRATEGIC PLAN

Social media marketing must be executed with a strategy that encompasses your goal and the measures of success. The best plan is to develop social media engagement. It should include how frequently you are
going to produce content, what the voice of the business will be, and what response you expect to get from the people. It is not about hard selling, but about forging relationships. Do not overdo your sales pitch. Instead, try to gain your audience’s trust.

STIR THE INTEREST OF YOUR POTENTIAL CUSTOMERS

Monitor and update your social media accounts regularly so as not to neglect the queries, comments and even complaints of your potential customers or existing ones. Timely responses are necessary to lower the chances of ruining customer relationships. It would be even better to attract your customers’ attention using visuals, such as beautiful or funny photos, which are often easy to share. Hone your timing in joining conversations. You can also look for the latest object of your customers’ affection by
searching for #hashtags, Facebook posts, or tweets.

BUILD A SOCIAL MEDIA COMMUNITY FOR GREAT
Projects

1Social media marketing can be used for the long haul. You can maximize its potentials if you get help from a social media community, such as Facebook, Twitter, or LinkedIn, who shares the same interests as you do. You can convince friends and their friends and colleagues to join that community, but as it grows, rules must be established.

BLOG, BLOG, BLOG

Blogging is a proven effective tool in social media marketing. Your blog serves as your home base with your Facebook, Twitter, and other social media sites serving as feeders that bring traffic to your blog. Every new blog brings new sales and traffic opportunities. The typical consumer behavior is to read about 10 blogs before making a buying decision.

ENGAGE THROUGH SOCIAL MEDIA

If you’re on social media, be prepared to interact with followers. This means starting conversations, responding to questions, and being friends with your customers online. Use it to forge relationships

. AVOID HARD SELLING

Do not abuse the social media sites as your avenue for selling. Instead, focus more on engaging your followers instead of bombarding them with calls to action do something for you, if you don’t want them to stop following you. Whatever social media outlet becomes popular over the years, one thing is for sure – social media marketing will always be useful to businesses and marketers.

Social Media Marketing Power Mindset: Learn the Online Digital Advertising Strategies That Can Help Grow Your Business, Network, and Influencer Brand on Facebook, Instagram, Linkedin and YouTube: Social Media Marketing Masterclass, Book 1

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? 

Of course you do! Whether you’re an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! 

But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset. 

By leveraging the attention-grabbing power of Facebook, Youtube, Instagram, and LinkedIn collectively, you can create your own incredible marketing engine – one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. 

This is where Social Media Marketing Power Mindset comes in! 

Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is an audiobook designed to help you change your mentality from that of an ordinary social media user into a smart social media master. 

Inside this audiobook:

• Why social media marketing is so effective at capturing peoples attention…and how you can use the psychology of social media for your own personal brand.
• Learn how to avoid these common digital advertising mistakes…helping you to keep your advertising spend low, and profits high.
• Find out how to turn instagram “likes” into “leads”…and make your profile feed your own personal cash-cow.
• Discover how you can use linkedin’s organic reach to generate a flood of free traffic…without needing to spend a single advertising dollar.
• And so much more!

The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can’t get anywhere else: the inner workings of the YouTube algorithm that’s responsible for determining success on the platform, and how creators can use it to their advantage. 

Full of actionable advice and concrete strategies, this book teaches listeners how to launch a channel, create life-changing content, drive rapid view and subscriber growth, build a brand and increase engagement, improve searchability, and monetize your content and audience.

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media, but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how – in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog – and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

• Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  
• Ray Chan, CEO and cofounder of 9GAG 
• Julius Dein, internet personality and magician with nearly 16 million Facebook followers 
• Mike Jurkovac, Emmy Award winner and creative director of will.i.am and the Black Eyed Peas 
• Phil Ranta, former COO of Studio71 and VP of network at Fullscreen 
• Eamonn Carey, managing director at Techstars London 
• Jonathan Skogmo, founder and CEO of Jukin Media, Inc. 
• Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.